The phrase "huge potential" refers to something that has a great deal of possibility or ability to develop into something significant. It suggests that there is an enormous amount of untapped talent, resources, or opportunities available which could be utilized in order to achieve success and growth. The term can be used to describe anything from a person's abilities and talents to a business venture or technology with the potential for great impact. Essentially, it means that something has the ability to become something truly remarkable if given the right resources, attention, and effort.